Chinese-Language Media In Australia: An Opportunity For Australian Soft Power

More than ever before, Australia is wedged between its economic dependence on China and its security alliance with the US. How the Chinese-language media in Australia figures in this fraught relationship is no longer just an academic question. 

Some have argued that the sector has become a key tool for China to exert soft power and influence in Australia. But understanding this sector is difficult for outsiders: there is the language barrier obviously, and also the fact that Chinese-language media is distributed on platforms that most Australians are unfamiliar with, particularly those in the digital realm.

Professor Wanning Sun writes for the Australia-China Relations Institute, University of Technology Sydney. 

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