Chinese-Language Media In Australia: An Opportunity For Australian Soft Power
More than ever before, Australia is wedged between its economic dependence on China and its security alliance with the US. How the Chinese-language media in Australia figures in this fraught relationship is no longer just an academic question.
Some have argued that the sector has become a key tool for China to exert soft power and influence in Australia. But understanding this sector is difficult for outsiders: there is the language barrier obviously, and also the fact that Chinese-language media is distributed on platforms that most Australians are unfamiliar with, particularly those in the digital realm.
Professor Wanning Sun writes for the Australia-China Relations Institute, University of Technology Sydney.