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Winning the Information War

The Russian government uses disinformation, incitement to violence and hate speech to destroy trust, sap morale, degrade the information space, erode public discourse and increase partisanship. Our ability to respond is constrained by the mainstream media’s loss of reach and impact. Its myth-busting and fact-checking reaches only a limited audience—and probably not the one the Kremlin is targeting. The response involves a contradiction: our approach must be tailored to di erent audiences, yet must also seek to build trust between polarized groups. 

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